In 1965 Gary Lewis and the Playboys sang, “This diamond ring doesn’t shine for me anymore.  This diamond ring doesn’t mean what it did before.”  Their performance of “This Diamond Ring” on The Ed Sullivan Show shot the band to super-stardom.  The lyrics about a diamond ring losing its meaning after the end of a relationship are just as relevant today as they were then.  Though diamond rings are exchanged between couples for many different reasons, the most often associated reason is to signify engagement for marriage.  Divorce rates have historically hovered around 50% for the past thirty years, but have recently declined to 43% due to young people marrying later in life, according to divorce author Iris Krasnow.  Krasnow must not be talking about the culture of divorce in Hollywood, where celebrities divorce early and often.

Take for example, the recent, highly publicized divorce of Kim Kardashian and Kris Humphries after 72 days of marriage.  It is customary when couples break up before a marriage, to return the ring, but not so after the marriage has taken place.  Kardashian’s whopping 20.5 carat, $2 million Lorraine Schwartz engagement ring is now hers to keep.  Surely Kardashian will be putting this diamond up for sale very soon.

Many women keep jewelry given to them during the relationship once it’s over, but most don’t hold on to the ring.  Why?  Because the engagement ring is too emotionally tied to the ex.  So what does the average girl do with the diamonds after the divorce?   Re-purposing the stones has become popular, but it can also be costly for the labor and materials for the new piece.

Selling the diamond ring for cash is usually the more popular way to be rid of it, whether this is done through a pawnbroker, jeweler, or precious metals re-claimer.  Selling diamond rings and other jewelry has become easier than ever with the advent of online cash for gold and cash for diamond companies.  One such company is Diamonds USA, owned by precious metals re-claimer and refiner CJ Environmental, Inc.  CJ Environmental has been in business for almost 40 years and has an A rating with the Better Business Bureau (BBB).  The BBB is a consumer advocacy organization that scores companies based on their length of time in operation, complaint resolution history, issues with advertising, and licensing and governmental actions.

In an independent investigation by Fox News, CJ Environmental was found to offer 3 times the amount of cash for jewelry than their competitors.  The parent company has been family owned and family-run by CEO Norman Schneider and the Schneider family since 1965.  Don’t sell your diamond ring to someone in the business as long as Kardashian and Humphries were married.   Trust the professionals.  Trust Diamonds USA.

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